Our team has more than 50 years’ multi-disciplinary experience in blue chip FMCG suppliers and retailers, at senior and board levels.
We bring a holistic viewpoint through experience across multiple categories, channels and functions, including:
Insights / commercial strategy / retailer strategy / category & channel / trade marketing & POP execution / consumer marketing / trials, rollout and training.
PETER HUSKINS
Director – Implementation, Capability & Training
With a focus on commercially driven instore marketing, category development and training initiatives, Peter has consulted to large blue chip and medium sized consumer goods companies since 2004 across Australia, NZ and the Middle East.
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NORRELLE GOLDRING
Director – Strategy & Insight
Norrelle Goldring is a strategist in category, channel / route to market, retail and point-of-purchase, specialising in the consumer goods and retail industries.
Her focus is on activatable strategy (not ivory tower theorising!). She drives insights through to execution in store and then makes the rubber hit the road with sales teams.
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TROY RUDD
Director - Insight
Troy has a decade of commercial market research experience involving shoppers, consumers and customers (trade) across categories including; automotive, build/construct, FMCG, alcohol, telecommunications, pet and entertainment/leisure.
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LEE McALLISTAIR
Director – Sustainability Marketing
Lee’s focus is on achieving differentiation versus competitors – zagging when everyone else zigs. She also specialises in asking people what they think by conducting quality trade and key customer research before companies invest time and money in new initiatives.
She has a specific interest in Sustainable Business Management. She has delivered sustainability-based research and marketing programs for key clients, and has guest lectured on this subject for the University of NSW.
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JOHN COLBERT
Director – Leadership & Training
John’s strength in Structure Optimisation has come from jointly implementing the Category Development function and implementing a new Customer Management structure at Kimberly-Clark to address new channel opportunities for the business and manage the increasing demands of major retailers. He lead the development and implementation of a 3-year strategic plan and channel strategy roadmap.
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What exactly do we do? Read more about our Services.