Trade Marketing
Do you currently lack Trade Marketing resources? No people, or some people but not enough? Or, you have a full team but this is proving to be cost prohibitive?
ShopAbility can perform your trade marketing, category management and sales support activities for less than it would cost you to hire full-time people.
We offer cost efficiencies, improved quality via a dedicated team with best practice know-how and increased sales and marketing effectivness. If you’re not a Tier 1 FMCG, we help you play like one.
Our outsourced Trade Marketing scope:
We offer three levels of support:
- We are your total Trade Marketing resource
- We are a supplementary resource
- We replace your existing team
Outputs include:
Trade Marketing & Sales Support
- Reports: sales, promotions, dashboards
- Field: execution guidelines (range, space, merchandising, planograms) & feedback
- Sales tools, presenters & price lists
- POS: development, catalogues
- NPD campaign management
- Activity calendar management & communication
- Operating norms & induction (SOPs)
Category Analysis & Reviews
- Range, space, category, price & promotion, customer & channel, KAM & trade spend analysis & reviews
- Calendar & cycle activity prioritisation
- Dashboard / in store measures development
- Store standards
- NPD launch plan recommendations
- Merchandising & display recommendations
- Demand planning
- Strategic planning inputs (data)
Strategy & Planning
- Annual business plan
- SOP plan
- Category, customer & channel plans
- Range & portfolio strategy
- Category, channel & outlet segmentation
- Demand forecasting
- Revenue management
- Cost to serve
- Resource plans
- Total store optimisation plans (space & location strategy)
- Application of Insights & Research / Data / Implications into plans
Our outsourced Trade Marketing service is flexible. One area can be dialled up or down as required, along with the level of the entire service. We’re here to help. Call Norrelle Goldring on 0411 735 190 or Peter Huskins on 0412 574 793.