What are our competitors doing, and how can we ZAG while they ZIG to achieve differentiation with retailers and shoppers?
Are we developing our category with a vision for where it’s heading? Does our channel mix optimise our market opportunities? Does our point of purchase execution reflect shopper behaviour principles? Is it best practice?
Are we using segmentation to minimise wastage and drive growth through increased shopper relevance?
Shopportunity offers an objective, candid view and applicable commercial strategies that are strongly
grounded in the reality of what is happening with shoppers, retailers and the market, and most importantly – where it’s going.
Definition
- Category definition
- Channel segment / subsegment identification
Objective and vision setting
- Category vision and long term plan
- Blue sky business planning
Strategy development
- Channel mix and participation
- Channel plans
- Portfolio mix and new product opportunity identification
- Category development and drivers
- Annual category plans
- Route to market models, servicing and delivery principles
- POP and execution - prioritised points of engagement
Segmentation
- Segment and cluster development, analysis and implications for POP drivers (range, space etc.)
- Organisation structure / execution for any or all of: category, channel, subchannel, retailer / store, consumer, shopper, occasion, mission
Our strategies are grounded in insight and immediately applicable via our implementation services. We also offer training and capability to increase your in-house resources, ensuring your strategies see the light of day in stores, and in profits!