Is our in-store execution regarded as best practice in our category?
Do we have clear, measurable expectations for our field and store roles and accountabilities?
How is our trade marketing and promotions function working?
Shopportunity helps you link your strategies to execution, seamlessly and efficiently. We help you develop standards to measure what success looks like in store and help you manage trial and roll out. We offer people, resources and direction for your trade marketing function, including trade promotions analysis and forecasting, moving to best practice international standards.
The result? It gets off the shelf and in store, FAST.
- Track & Review
- Forecast
- POP Activation
- Trade Promotions
- Management (Promax)
- Trial Management
- Rollout
- Tools
POP execution
- Planograms and shelf layouts
- Store standards, guidelines and pictures of success
Project and rollout coordination
- Campaign management
- Point of sale development
- New product launches
- Post-trial program rollout
Trial management
- Coordinate, manage and measure instore trials arising from category development opportunities, eg new fixtures, new layouts, new locations
Tracking and review
- Category and channel reports
- Execution ‘dashboards’
- Trade spend management, budgeting, reporting
- Promotion and NPD launch forecasting
- Out of stocks reporting
Tools
- Sales tools and presenters
- Category case retailer presentations
- Customer and business review presentations
- Image and media library management
At Shopportunity, we offer complete, end to end solutions for manufacturers and retailers. Read more about our insight, strategy and capability & training services.