Pricing Snakes and Ladders
February 2, 2010
What do you price up or price down in a category? What’s the role of brands and price promotion? ShopAbility navigate the pricing gameboard for Retail Pharmacy Magazine.
Read more
Where to Shopper Marketing?
February 2, 2010
ShopAbility discuss the current status of the Shopper Marketing function in the USA vs Australia, subsequent to attending the first Shopper Marketing conference in the USA and a the release of a number of shopper marketing discipline related surveys and initiatives. For Retail World Magazine.
Scoring your business – how do you measure up?
January 19, 2010
In the final of the Business Regeneration article series, ShopAbility discuss how scorecarding your business can help you get from good to great. For Retail World Magazine.
Retail Pricing – setting your compass
January 10, 2010
What do your prices say about you, and are they helping or hindering you? ShopAbility discuss elements to consider when setting your pricing strategy. For Retail Pharmacy Magazine.
Using risk management for good rather than evil
January 10, 2010
In the fourth of a series of 5 articles for Retail World Magazine, ShopAbility discuss the uses of strategic and enterprise risk management for positive gain not just crisis aversion.
Retailing in the UK part #2: occasion-based shopper marketing
December 1, 2009
ShopAbility’s Lee McAllistair looks at the role of occasion-based messaging in the Grocery and Pharmacy Channels in the UK.
Government subsidised 'Green Skills' training on offer
December 1, 2009
Are your people seeking “Green” credentials?
The FMCG Sustainability Institute (FSI) is pleased to be able to offer accredited Green Skills Training to businesses who seek to increase the sustainability knowledge and skills of their people. Courses are heavily subsided by State and Federal funding – depending on circumstances by up to 90% - and certificate of attainment is issued on satisfactory completion of the courses. Currently FSI offer a 1 day Introduction to Sustainability in the Workplace and a 4 day Green Skills for Business Sustainability program (This course provides the knowledge and skills to develop workplace policy and procedures for sustainability and is part of the Business Sustainability- Diploma Unit).
More information on the FSI website HERE
Shopportunity becomes ShopAbility
December 1, 2009
Shopportunity Pty Ltd will be providing all its services under the trading name ShopAbility from early December 2009 onwards.
Our website and emails will change to www.shop-ability.com.au, which will be live by 10 December.
Don’t worry – all your emails will still reach us and you’ll be able to find the new website via the old one.
Time to increase the ShopAbility of your category, product portfolio and retail offer!
Putting the ladder against the right wall: are you making the right stuff?
November 30, 2009
In the third article in the series on Business Regeneration, ShopAbility discuss how to determine whether your business offer and product types need changing.
- By ShopAbility for Retail World Magazine
When touching the merchandise is a good thing
November 30, 2009
How to increase your sales by improving visibility and display, and by making your displays shoppable
– By ShopAbility for Retail Pharmacy Magazine
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