Is our data actually translating into commercial implications – are we doing anything with it?
Do we have the market information we need to assess new opportunities?
What do we really understand about our shoppers and what’s driving them, or about how successful our promotions and category management really are?
Do we know what our key customers think of us and therefore how we might need to change our sales and service structure, or our value offering?
Shopportunity Insight services result in clear commercial direction - what the research means for what you need to do differently.
Opportunities & ahead of the curve thinking
Behaviour studies
- Shopper behaviour - category, channel, subchannel, segment, cluster
- Trade / key customer research
Assessments
- Market size and structure
- New channel sizing /scoping
- Category sizing
- Retailer structure
Trend watching
- International and domestic retail and FMCG
- Category, channel, route to market
Refining today’s results for a better tomorrow
Analysis
- Use of scan, basket and other retail data inputs for -
- Range analysis and efficient assortment
- Space and shelf analysis
- Promotion analysis and advanced analytics
Reviews
- Category reviews
- Customer and business reviews
Implications
- Drawing implications and priorities from your existing data, studies and insights
At Shopportunity, we offer end to end support for manufacturers and retailers. Find out more about our STRATEGY, IMPLEMENTATION, CAPABILITY & TRAINING and SUSTAINABILITY services.