Horses for Courses in a Changing Grocery Sector
August 7, 2008
For Ad News, by Norrelle Goldring, Director, Shopportunity. The concentrated and restrictive grocery marketing environment in Australia is expected to loosen over the next few years, giving marketers more choices in how they get their brands to market and promote them instore. Coupled with new best practice thinking and tracking... Read more
Retail: what’s new and different, what stays the same…
August 7, 2008
B & T Magazine’s Sophia Russell interviews Norrelle Goldring, Director of Shopportunity, about what’s happening in Retail Land in 2008. 1. Have there been any major shifts in consumer shopping behaviour in the last year (in general, but also amongst specific demographics)? Rather than a right-angle turn in behaviours... Read more