Weathering an economic storm: successful retail marketing in interesting times
December 12, 2008
By Norelle Goldring, Director, Shopportunity, Marketing Magazine Retail Marketing Feature August 2008 Macro consumer & economic trends impacting shopper behaviour and how to leverage them We are living in interesting times for retail. On the one hand we have a growing pool of high income earners and the ubiquitisation of luxury... Read more
Horses for Courses in a Changing Grocery Sector
August 7, 2008
For Ad News, by Norrelle Goldring, Director, Shopportunity. The concentrated and restrictive grocery marketing environment in Australia is expected to loosen over the next few years, giving marketers more choices in how they get their brands to market and promote them instore. Coupled with new best practice thinking and tracking... Read more
One size doesn’t fit all: Using Segmentation to Sell More
July 14, 2008
By Norrelle Goldring, Director, Shopportunity For Marketing Magazine, April 2008 Issue The release of the latest Mosaic study, with its 11 macro consumer segments and 47 consumer ‘types’, highlights the increasingly fragmented nature of the consumer and shopper base in Australia and reinforces the need for targeted marketing... Read more
Don’t Fence Me In
March 18, 2008
Single person urban dwellings (or SPUDs) now account for 25% of all Australian households in 2008. More people are trading white picket fences for elevator access. But is the rise and rise of the SPUD being reflected in products and stores? Who is the SPUD shopper and what do they want and need? While there is, no doubt, a variety... Read more
The FMCG Oscars: nominations for the top trends of 2008
March 18, 2008
Published in Retail World 03.03.08 by Shopportunity Directors Peter Huskins and Norrelle Goldring What are your hot picks and new year’s resolutions? Where is the industry going? Directors of Shopportunity, Peter Huskins and Norrelle Goldring, share their nominations for the top five FMCG trends of 2008 – what the best suppliers... Read more
A Little Too Close Too Home
December 4, 2007
In the past twelve months there have been a bevy of reports about a ‘return to the village economy’ and shoppers shifting from grocery or mass to local specialty stores. As ‘localisation’ gains momentum, retailers and suppliers are responding with an increased focus on segmentation and clustering. But here’s the rub: ... Read more
Shopper Behaviour in the Convenience Channel
October 1, 2007
Norrelle Goldring of Moxie Market Strategy delivered the presentation “Shopper Behaviour in the Convenience Channel … and how to leverage it to increase merchadise incidence” on the 26th September 2007 at the annual conference for the Australasian Association of Convenience Stores (AACS). Shopper Behaviour in the... Read more
Woolworths set to roll out store clustering: what it means for suppliers
September 7, 2007
At an industry conference last Wednesday, Woolworths’ James Aylen announced the January 2008 rollout of store clustering, or ‘consumer-led ranging’, whereby product range and other elements of the offer will change according to who shops each local store. Manufacturers and suppliers need to proactively lead the process in their... Read more
No More Mr and Mrs Average
September 7, 2007
The release of the 2006 Census at the end of June highlighted the fact that Australia is now a vastly different nation to what it was 20 years ago. The key take out: ‘there is no longer an average Australian’. What does this mean for the retail environment? In the USA, the word on the tip of every tongue is SEGMENTATION. Moxie... Read more
A Convenient Truth
September 2, 2007
The convenience & petroleum channel is one of the fastest-growing channels in the nation. As more and more suppliers get squeezed in grocery, convenience is being seen as the new knight in shining armour. But what does it take to get on the white horse? More than anything, an understanding of horses for courses, so to speak.... Read more