Making The Most Of Shopper Research
December 9, 2008
“We need shopper insights!” is the current cry we hear echoing in the halls of many FMCG companies of late. But do you? And which ones? And what for? Shopper insights are the current buzzwords. Large companies with consumer insights departments are bringing on shopper researchers, or re-hatting their consumer researchers... Read more
Shoppers Behaving Badly
August 12, 2008
As consumers grapple with all that is plaguing the Australian economy, they have started to batten down the hatches and shift their spending habits, turning to money-saving options as they find ways to pay for dramatic increases in the cost of living and the associated run-on to the other necessities of life. Economic events outside... Read more
Future’s So Bright Green Sustainability Conference
August 12, 2008
POPAI and the FMCG Sustainability Institute (FSI) are working together to advance sustainability research at ‘The Future’s So Bright Green Sustainability Conference’ on Oct 22. The conference is a ‘must attend’ for anyone involved in Marketing at Retail and will include presentations from major Retailers and... Read more
FMCG Sustainability Institute Launches
August 12, 2008
Shopportunity has partnered with EcoSTEPS, one of Australia’s oldest, largest and most highly respected Sustainability companies, to form the FMCG Sustainability Institute (FSI). The charter of the institute is to provide thought leadership, research, education and advice on Sustainability to the Australian FMCG and Retail sector. First... Read more
Shopper Needs Sexy Brief
March 18, 2008
We all know that decent briefs are essential to avoid the embarrassment of… misrepresentation (we’ll leave the image to your imagination). Well, so it is with shopper research. With the increasing focus on Shopper in the FMCG industry, here’s a what-you-need-to-know about briefing a shopper research project that will generate... Read more
Shopper Insights Training
January 24, 2008
Bringing the Shopper into the Boardroom - How to manage winning shopper insights research projects Learn how to maximise the value of your shopper insight dollar in a one day ‘crash’ course on February 22nd, 2008 Presented by two leading experts in the areas of Shopper Environment, Applications and Research - Norrelle Goldring... Read more
Sense Check on Sustainability – The Case for Trade Research
December 4, 2007
Do you really know what your customers and supply chain think? One of Moxie’s key clients spent many months refining its global sustainability strategy and specific sustainability-based product offerings for its customers. But, before they go to market, they needed to know if they were on the right track. Moxie’s key customer... Read more
New One-Day Shopper Insights Course
December 4, 2007
Are you well-versed on consumers but need to upskill on shoppers? Shopper marketing and shopper insights are hot topics right now, but there are few shopper insight specialists. Learn how to become one with our new one-day training course, presented by Moxie Market Strategy and our research partner, Jigsaw Strategic Research. What... Read more
What do they REALLY think of you? - the case for trade research
March 3, 2007
Media Release March 2007 Traditional market research has overlooked the importance of trading partners and the supply chain, according to Norrelle Goldring, Principal of Moxie Market Strategy. ‘In recent times there has been a huge focus on consumer and shopper research, which is a good thing, but in the last 12 months more companies... Read more