It’s a Trip
August 12, 2008
Trip management is the ‘new black’ in shopper and retail marketing. But what is a trip, and how do you leverage it? Smart retail marketers are taking a much closer look at what type of category and shopping trip types they are in and how to successfully activate against them in store. Shopping trips have changed in the Australian... Read more
Future’s So Bright Green Sustainability Conference
August 12, 2008
POPAI and the FMCG Sustainability Institute (FSI) are working together to advance sustainability research at ‘The Future’s So Bright Green Sustainability Conference’ on Oct 22. The conference is a ‘must attend’ for anyone involved in Marketing at Retail and will include presentations from major Retailers and... Read more
Horses for Courses in a Changing Grocery Sector
August 7, 2008
For Ad News, by Norrelle Goldring, Director, Shopportunity. The concentrated and restrictive grocery marketing environment in Australia is expected to loosen over the next few years, giving marketers more choices in how they get their brands to market and promote them instore. Coupled with new best practice thinking and tracking... Read more
Retail: what’s new and different, what stays the same…
August 7, 2008
B & T Magazine’s Sophia Russell interviews Norrelle Goldring, Director of Shopportunity, about what’s happening in Retail Land in 2008. 1. Have there been any major shifts in consumer shopping behaviour in the last year (in general, but also amongst specific demographics)? Rather than a right-angle turn in behaviours... Read more
What’s New Pussycat? Tips for great new product launches without the spilt milk
July 14, 2008
By Lee McAllistair of Shopportunity for TorchMedia ‘Illuminate’ June 2008 edition New product development can be one of the biggest drivers of growth and profit, or it can deplete your time, energy, capital and reputation (with retailers as well as shoppers). So, what tips the scales either way? Read more Read More →
April Fool’s… Whoops! Most common mistakes at POP
April 1, 2008
By Shopportunity for TORCHMEDIA, April 1, 2008 Nobody likes feeling foolish! Here’s our heads up on the five most common point of purchase marketing mistakes, so you never have a ‘whoops’ moment yourself ! Read more Read More →
Point of Purchase - Closing the Loop
April 1, 2008
Point of purchase may not be considered glamorous, but it is still the last thing shoppers see before they decide to hand over the cash. Read what industry leaders, including Norrelle Goldring of Shopportunity, have to say about maximising your POP opportunity, in the April 2008 issue of Marketing Magazine. (Norrelle’s comments... Read more
Don’t Fence Me In
March 18, 2008
Single person urban dwellings (or SPUDs) now account for 25% of all Australian households in 2008. More people are trading white picket fences for elevator access. But is the rise and rise of the SPUD being reflected in products and stores? Who is the SPUD shopper and what do they want and need? While there is, no doubt, a variety... Read more
The Seven Habits of Highly Effective Mall Retailers
March 18, 2008
Published in Ad News 8.02.08 - by Norrelle Goldring, Director – Strategy, Shopportunity THE SHOPPER JOURNEY TO THE MALL Whilst the number of shoppers visiting malls in small groups as a pure leisure outing is increasing, the majority of shopper trips to the mall are still destination based. That is, the shopper is going for a... Read more
Bring back the romance: has the thrill gone for your shoppers?
February 14, 2008
Lee McAllistair gives shoppers a little more attention, for Valentine’s Day 2008 Valentine’s Day reminds us that a little emotional connection goes a long way, and not just on one day of the year! How emotionally connected are your shoppers with your category and brand, and what should you do about it? Well, Nielsen research... Read more