Future’s So Bright Green Sustainability Conference
August 12, 2008
POPAI and the FMCG Sustainability Institute (FSI) are working together to advance sustainability research at ‘The Future’s So Bright Green Sustainability Conference’ on Oct 22. The conference is a ‘must attend’ for anyone involved in Marketing at Retail and will include presentations from major Retailers and... Read more
FMCG Sustainability Institute Launches
August 12, 2008
Shopportunity has partnered with EcoSTEPS, one of Australia’s oldest, largest and most highly respected Sustainability companies, to form the FMCG Sustainability Institute (FSI). The charter of the institute is to provide thought leadership, research, education and advice on Sustainability to the Australian FMCG and Retail sector. First... Read more
One size doesn’t fit all: Using Segmentation to Sell More
July 14, 2008
By Norrelle Goldring, Director, Shopportunity For Marketing Magazine, April 2008 Issue The release of the latest Mosaic study, with its 11 macro consumer segments and 47 consumer ‘types’, highlights the increasingly fragmented nature of the consumer and shopper base in Australia and reinforces the need for targeted marketing... Read more
Don’t Fence Me In
March 18, 2008
Single person urban dwellings (or SPUDs) now account for 25% of all Australian households in 2008. More people are trading white picket fences for elevator access. But is the rise and rise of the SPUD being reflected in products and stores? Who is the SPUD shopper and what do they want and need? While there is, no doubt, a variety... Read more
Shopper Insights Training
January 24, 2008
Bringing the Shopper into the Boardroom - How to manage winning shopper insights research projects Learn how to maximise the value of your shopper insight dollar in a one day ‘crash’ course on February 22nd, 2008 Presented by two leading experts in the areas of Shopper Environment, Applications and Research - Norrelle Goldring... Read more
Moxie to Launch New Company
December 4, 2007
Yes, the rumours are true! Moxie Market Strategy has been gathering a KICKER team and gearing up for growth! We’re set to re-launch as a new company early in 2008. You’ll hear a little more about this (not too much yet though!) over the Xmas period, but here’s a sneak preview of the expanded, end-to-end offer for suppliers... Read more
Sense Check on Sustainability – The Case for Trade Research
December 4, 2007
Do you really know what your customers and supply chain think? One of Moxie’s key clients spent many months refining its global sustainability strategy and specific sustainability-based product offerings for its customers. But, before they go to market, they needed to know if they were on the right track. Moxie’s key customer... Read more
Kerching! That’s Entertainment
December 4, 2007
With the silly season approaching, we thought we’d take a look at the Entertainment & Leisure Channel in Australia, and why to consider it in your channel mix. Here’s a ‘trailer’– rated P for profit! What is it? Did you know that in cinema alone, there were 83.6 million admissions in 2006, and that more than 70% of... Read more