Channel shift – where ELSE should you be? Smart companies are riding the consumer wave with forward-thinking channel strategy
March 5, 2007
Media Release March 2007 Consumers are starting to shift out of traditional channels (such as grocery) and into alternative channels due to social and lifestyle changes in Australia, particularly the need for convenience. Concurrently, top tier and second tier suppliers’ profit margins are being increasingly queezed in grocery,... Read more
Marketers losing brand control where it counts: why marketers are entering the channel debate
March 4, 2007
Media Release March 2007 More and more marketers are cottoning on: distribution channels are not just sales turf, according to Norrelle Goldring, Principal of Moxie Market Strategy. ‘Traditionally channel strategy has been seen as a function of sales because it is distribution based. However, as a marketer, do you want to relinquish... Read more
What do they REALLY think of you? - the case for trade research
March 3, 2007
Media Release March 2007 Traditional market research has overlooked the importance of trading partners and the supply chain, according to Norrelle Goldring, Principal of Moxie Market Strategy. ‘In recent times there has been a huge focus on consumer and shopper research, which is a good thing, but in the last 12 months more companies... Read more