Who is on the Shopper Marketing train, and who’s driving?

ShopAbility discuss more of the findings of the POPAI/ShopAbility Shopper Marketing industry benchmark study, and its implications for retailers, in part #2 of this article series, for Retail World Magazine. Read more  Read More →

All aboard, the Shopper Marketing train is leaving the station

ShopAbility discuss some of the findings of the POPAI/ShopAbility Shopper Marketing industry benchmark study, and the implications for both manufacturers and retailers. For Retail World Magazine. Read more  Read More →

Final boarding call: the Shopper Marketing train is leaving the station

ShopAbility discuss some of the findings of the POPAI/ShopAbility Shopper Marketing industry benchmark study, and the implications for retailers. For Inside Retailing Magazine. Read more  Read More →

Results Released: Shopper Marketing Industry Benchmark Survey

Results of the first POPAI/ShopAbility Shopper Marketing Industry Benchmark Survey, supported by TorchMedia, have now been released. Purchase report HERE Read more  Read More →

Findings Workshop: Shopper Marketing Industry Benchmark Survey

Invitation: Findings Workshop – What it means for you… and where to from here. Wed Sept 22, Sydney Convention Centre . BOOK ONLINE Read more  Read More →

Shopper Insights Explained

ShopAbility overview what shopper insights are, how you know if you’ve got one, what to do with it and the various shopper research methods, uses, applications that get you there. For Retail World Magazine. Read more  Read More →

Have your say NOW – Shopper Marketing Benchmark Survey

POPAI and ShopAbility, with the support of TorchMedia, are running the first Australian FMCG and Retail industry Shopper Marketing Benchmark Survey. This industry study is for YOU. It will give you and the FMCG and retail related sectors a comprehensive overview of the state of the shopper marketing function, what best practice... Read more

Are you giving shoppers what they want?

How shoppers behave and what they want compared to how retailers are executing are sometimes at variance. ShopAbility discuss the opportunities and benefits of playing to innate shopper behaviours. For Retail World Magazine. Read more  Read More →

Channel Shift: Where Are Shoppers Going Now?

The economic downturn has changed shopper behaviour. There are opportunities, and there are risks. What are the impacts on YOUR business? On July 1st, Nielsen released research results indicating that nearly two thirds of Australian consumers believe the country is in a recession. Read more  Read More →

A range of possibilities: driving growth with smart choices

Product range is one of the top three reasons why shoppers choose one store over another. How can smart ranging decisions increase your profitability, appeal to more shoppers and differentiate your store versus competitors? By ShopAbility for Retail Pharmacy Magazine Read more  Read More →

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• Recent Articles

  • Who is on the Shopper Marketing train, and who’s driving?
  • What type of convenience store are you?
  • All aboard, the Shopper Marketing train is leaving the station
  • Final boarding call: the Shopper Marketing train is leaving the station
  • Results Released: Shopper Marketing Industry Benchmark Survey

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