Horses for Courses in a Changing Grocery Sector
August 7, 2008
For Ad News, by Norrelle Goldring, Director, Shopportunity. The concentrated and restrictive grocery marketing environment in Australia is expected to loosen over the next few years, giving marketers more choices in how they get their brands to market and promote them instore. Coupled with new best practice thinking and tracking... Read more
One size doesn’t fit all: Using Segmentation to Sell More
July 14, 2008
By Norrelle Goldring, Director, Shopportunity For Marketing Magazine, April 2008 Issue The release of the latest Mosaic study, with its 11 macro consumer segments and 47 consumer ‘types’, highlights the increasingly fragmented nature of the consumer and shopper base in Australia and reinforces the need for targeted marketing... Read more
Knowing You, Knowing Me
May 15, 2008
Profitability for FMCG suppliers is in no small part reliant on their ability to effectively understand and manage Retailer relationships, particularly in the grocery channel. So, what are the key Account Management capabilities FMCG companies need in order to maintain and grow the relationship for mutual benefit? Read more Read More →
April Fool’s… Whoops! Most common mistakes at POP
April 1, 2008
By Shopportunity for TORCHMEDIA, April 1, 2008 Nobody likes feeling foolish! Here’s our heads up on the five most common point of purchase marketing mistakes, so you never have a ‘whoops’ moment yourself ! Read more Read More →
Don’t Fence Me In
March 18, 2008
Single person urban dwellings (or SPUDs) now account for 25% of all Australian households in 2008. More people are trading white picket fences for elevator access. But is the rise and rise of the SPUD being reflected in products and stores? Who is the SPUD shopper and what do they want and need? While there is, no doubt, a variety... Read more
The FMCG Oscars: nominations for the top trends of 2008
March 18, 2008
Published in Retail World 03.03.08 by Shopportunity Directors Peter Huskins and Norrelle Goldring What are your hot picks and new year’s resolutions? Where is the industry going? Directors of Shopportunity, Peter Huskins and Norrelle Goldring, share their nominations for the top five FMCG trends of 2008 – what the best suppliers... Read more
Bring back the romance: has the thrill gone for your shoppers?
February 14, 2008
Lee McAllistair gives shoppers a little more attention, for Valentine’s Day 2008 Valentine’s Day reminds us that a little emotional connection goes a long way, and not just on one day of the year! How emotionally connected are your shoppers with your category and brand, and what should you do about it? Well, Nielsen research... Read more
Ho Ho Ho or Ho Ho Hum? How do you cut through the clutter to engage and convert Christmas shoppers?
December 17, 2007
Ho Ho Ho or Ho Ho Hum? How do you cut through the clutter to engage and convert Christmas shoppers? See if these shopper behaviour tips in the mall, grocery, petroconvenience and liquor channels light your tree. There’s one for each of the 12 days of Christmas! By Lee McAllistair, for TORCHMEDIA, December 2007 One People are home... Read more
A Little Too Close Too Home
December 4, 2007
In the past twelve months there have been a bevy of reports about a ‘return to the village economy’ and shoppers shifting from grocery or mass to local specialty stores. As ‘localisation’ gains momentum, retailers and suppliers are responding with an increased focus on segmentation and clustering. But here’s the rub: ... Read more