Knowing You, Knowing Me
May 15, 2008
Profitability for FMCG suppliers is in no small part reliant on their ability to effectively understand and manage Retailer relationships, particularly in the grocery channel. So, what are the key Account Management capabilities FMCG companies need in order to maintain and grow the relationship for mutual benefit? Read more Read More →
Cafe Culture - Opportunity on a Platter
May 15, 2008
Research in the US says shoppers are spending double the amount of money on meals outside home compared to what they spent in 1970. Nielsen Australia cites double digit sales growth in cafes and restaurants in Australia in 2007 versus less than 5% for packaged grocery. How can suppliers leverage this trend to drive growth in away... Read more
Channel (s)hopping - how to spread your eggs across a number of baskets
May 8, 2008
Smart distribution in ‘alternative’ channels may just deliver you a golden egg By Norrelle Goldring and Peter Huskins for Retail World March 2008 In an environment where volume and value growth in grocery is increasingly difficult for grocery-dominant suppliers to achieve, some are starting to look for sources of growth from... Read more
April Fool’s… Whoops! Most common mistakes at POP
April 1, 2008
By Shopportunity for TORCHMEDIA, April 1, 2008 Nobody likes feeling foolish! Here’s our heads up on the five most common point of purchase marketing mistakes, so you never have a ‘whoops’ moment yourself ! Read more Read More →
Point of Purchase - Closing the Loop
April 1, 2008
Point of purchase may not be considered glamorous, but it is still the last thing shoppers see before they decide to hand over the cash. Read what industry leaders, including Norrelle Goldring of Shopportunity, have to say about maximising your POP opportunity, in the April 2008 issue of Marketing Magazine. (Norrelle’s comments... Read more
Don’t Fence Me In
March 18, 2008
Single person urban dwellings (or SPUDs) now account for 25% of all Australian households in 2008. More people are trading white picket fences for elevator access. But is the rise and rise of the SPUD being reflected in products and stores? Who is the SPUD shopper and what do they want and need? While there is, no doubt, a variety... Read more
Shopper Needs Sexy Brief
March 18, 2008
We all know that decent briefs are essential to avoid the embarrassment of… misrepresentation (we’ll leave the image to your imagination). Well, so it is with shopper research. With the increasing focus on Shopper in the FMCG industry, here’s a what-you-need-to-know about briefing a shopper research project that will generate... Read more
The FMCG Oscars: nominations for the top trends of 2008
March 18, 2008
Published in Retail World 03.03.08 by Shopportunity Directors Peter Huskins and Norrelle Goldring What are your hot picks and new year’s resolutions? Where is the industry going? Directors of Shopportunity, Peter Huskins and Norrelle Goldring, share their nominations for the top five FMCG trends of 2008 – what the best suppliers... Read more
Bring back the romance: has the thrill gone for your shoppers?
February 14, 2008
Lee McAllistair gives shoppers a little more attention, for Valentine’s Day 2008 Valentine’s Day reminds us that a little emotional connection goes a long way, and not just on one day of the year! How emotionally connected are your shoppers with your category and brand, and what should you do about it? Well, Nielsen research... Read more
Shopper Insights Training
January 24, 2008
Bringing the Shopper into the Boardroom - How to manage winning shopper insights research projects Learn how to maximise the value of your shopper insight dollar in a one day ‘crash’ course on February 22nd, 2008 Presented by two leading experts in the areas of Shopper Environment, Applications and Research - Norrelle Goldring... Read more