Category Plans: What’s In A Name
November 21, 2008
Retail World September 2008 – by Norrelle Goldring, Director, Shopportunity What is a category plan? What isn’t it? What goes in one, how do you go about constructing it and most importantly, how do you get traction on it? It’s that time of year again for many suppliers – annual planning time. Yet many suppliers have category... Read more
As shoppers cut back, who is going to get squeezed?
November 19, 2008
As consumers grapple with all that is plaguing the Australian economy, they have started to batten down the hatches and shift their spending habits, turning to money-saving options as they find ways to pay for dramatic increases in the cost of living and the associated run-on to the other necessities of life. Economic events outside... Read more
Put your best foot forward
November 19, 2008
By Norrelle Goldring, Director, Shopportunity, for Marketing Magazine August 2008 Driving store and category footfall in an era of consolidating shopping trips We have discussed elsewhere in this magazine the anticipated shift to consolidated shopping trips and heavier focus on perceived value for money as the economy slows. It doesn’t... Read more
Shoppers Behaving Badly
August 12, 2008
As consumers grapple with all that is plaguing the Australian economy, they have started to batten down the hatches and shift their spending habits, turning to money-saving options as they find ways to pay for dramatic increases in the cost of living and the associated run-on to the other necessities of life. Economic events outside... Read more
It’s a Trip
August 12, 2008
Trip management is the ‘new black’ in shopper and retail marketing. But what is a trip, and how do you leverage it? Smart retail marketers are taking a much closer look at what type of category and shopping trip types they are in and how to successfully activate against them in store. Shopping trips have changed in the Australian... Read more
What’s New Pussycat? Tips for great new product launches without the spilt milk
July 14, 2008
By Lee McAllistair of Shopportunity for TorchMedia ‘Illuminate’ June 2008 edition New product development can be one of the biggest drivers of growth and profit, or it can deplete your time, energy, capital and reputation (with retailers as well as shoppers). So, what tips the scales either way? Read more Read More →
Don’t Fence Me In
March 18, 2008
Single person urban dwellings (or SPUDs) now account for 25% of all Australian households in 2008. More people are trading white picket fences for elevator access. But is the rise and rise of the SPUD being reflected in products and stores? Who is the SPUD shopper and what do they want and need? While there is, no doubt, a variety... Read more
The FMCG Oscars: nominations for the top trends of 2008
March 18, 2008
Published in Retail World 03.03.08 by Shopportunity Directors Peter Huskins and Norrelle Goldring What are your hot picks and new year’s resolutions? Where is the industry going? Directors of Shopportunity, Peter Huskins and Norrelle Goldring, share their nominations for the top five FMCG trends of 2008 – what the best suppliers... Read more
Bring back the romance: has the thrill gone for your shoppers?
February 14, 2008
Lee McAllistair gives shoppers a little more attention, for Valentine’s Day 2008 Valentine’s Day reminds us that a little emotional connection goes a long way, and not just on one day of the year! How emotionally connected are your shoppers with your category and brand, and what should you do about it? Well, Nielsen research... Read more
Where to Category Management? Evolution and Best Practice
August 8, 2007
Excerpt from a presentation given at the 20th Metiri Mensus APAC conference, 6-7 August 2007, by Norrelle Goldring of Moxie Market Strategy and Peter Huskins of Market Concepts. Where to Category Management [Download Powerpoint presentation] Read More →