Retail: what’s new and different, what stays the same…
August 7, 2008
B & T Magazine’s Sophia Russell interviews Norrelle Goldring, Director of Shopportunity, about what’s happening in Retail Land in 2008. 1. Have there been any major shifts in consumer shopping behaviour in the last year (in general, but also amongst specific demographics)? Rather than a right-angle turn in behaviours... Read more
What’s New Pussycat? Tips for great new product launches without the spilt milk
July 14, 2008
By Lee McAllistair of Shopportunity for TorchMedia ‘Illuminate’ June 2008 edition New product development can be one of the biggest drivers of growth and profit, or it can deplete your time, energy, capital and reputation (with retailers as well as shoppers). So, what tips the scales either way? Read more Read More →
One size doesn’t fit all: Using Segmentation to Sell More
July 14, 2008
By Norrelle Goldring, Director, Shopportunity For Marketing Magazine, April 2008 Issue The release of the latest Mosaic study, with its 11 macro consumer segments and 47 consumer ‘types’, highlights the increasingly fragmented nature of the consumer and shopper base in Australia and reinforces the need for targeted marketing... Read more
Knowing You, Knowing Me
May 15, 2008
Profitability for FMCG suppliers is in no small part reliant on their ability to effectively understand and manage Retailer relationships, particularly in the grocery channel. So, what are the key Account Management capabilities FMCG companies need in order to maintain and grow the relationship for mutual benefit? Read more Read More →
Channel (s)hopping - how to spread your eggs across a number of baskets
May 8, 2008
Smart distribution in ‘alternative’ channels may just deliver you a golden egg By Norrelle Goldring and Peter Huskins for Retail World March 2008 In an environment where volume and value growth in grocery is increasingly difficult for grocery-dominant suppliers to achieve, some are starting to look for sources of growth from... Read more
April Fool’s… Whoops! Most common mistakes at POP
April 1, 2008
By Shopportunity for TORCHMEDIA, April 1, 2008 Nobody likes feeling foolish! Here’s our heads up on the five most common point of purchase marketing mistakes, so you never have a ‘whoops’ moment yourself ! Read more Read More →
Point of Purchase - Closing the Loop
April 1, 2008
Point of purchase may not be considered glamorous, but it is still the last thing shoppers see before they decide to hand over the cash. Read what industry leaders, including Norrelle Goldring of Shopportunity, have to say about maximising your POP opportunity, in the April 2008 issue of Marketing Magazine. (Norrelle’s comments... Read more
Don’t Fence Me In
March 18, 2008
Single person urban dwellings (or SPUDs) now account for 25% of all Australian households in 2008. More people are trading white picket fences for elevator access. But is the rise and rise of the SPUD being reflected in products and stores? Who is the SPUD shopper and what do they want and need? While there is, no doubt, a variety... Read more
The FMCG Oscars: nominations for the top trends of 2008
March 18, 2008
Published in Retail World 03.03.08 by Shopportunity Directors Peter Huskins and Norrelle Goldring What are your hot picks and new year’s resolutions? Where is the industry going? Directors of Shopportunity, Peter Huskins and Norrelle Goldring, share their nominations for the top five FMCG trends of 2008 – what the best suppliers... Read more
The Seven Habits of Highly Effective Mall Retailers
March 18, 2008
Published in Ad News 8.02.08 - by Norrelle Goldring, Director – Strategy, Shopportunity THE SHOPPER JOURNEY TO THE MALL Whilst the number of shoppers visiting malls in small groups as a pure leisure outing is increasing, the majority of shopper trips to the mall are still destination based. That is, the shopper is going for a... Read more