Getting Traction When There’s No Action!
November 19, 2008
The current global and local financial crisis has received enough air time over the last 6-8 weeks, so we don’t need to dwell on that too much, too depressing! Suffice to say that we have all been affected in some way or other, and according to leading behavioural experts, the changes to our purchase patterns are likely to be permanent. Not... Read more
As shoppers cut back, who is going to get squeezed?
November 19, 2008
As consumers grapple with all that is plaguing the Australian economy, they have started to batten down the hatches and shift their spending habits, turning to money-saving options as they find ways to pay for dramatic increases in the cost of living and the associated run-on to the other necessities of life. Economic events outside... Read more
Put your best foot forward
November 19, 2008
By Norrelle Goldring, Director, Shopportunity, for Marketing Magazine August 2008 Driving store and category footfall in an era of consolidating shopping trips We have discussed elsewhere in this magazine the anticipated shift to consolidated shopping trips and heavier focus on perceived value for money as the economy slows. It doesn’t... Read more
Shoppers Behaving Badly
August 12, 2008
As consumers grapple with all that is plaguing the Australian economy, they have started to batten down the hatches and shift their spending habits, turning to money-saving options as they find ways to pay for dramatic increases in the cost of living and the associated run-on to the other necessities of life. Economic events outside... Read more
It’s a Trip
August 12, 2008
Trip management is the ‘new black’ in shopper and retail marketing. But what is a trip, and how do you leverage it? Smart retail marketers are taking a much closer look at what type of category and shopping trip types they are in and how to successfully activate against them in store. Shopping trips have changed in the Australian... Read more
Future’s So Bright Green Sustainability Conference
August 12, 2008
POPAI and the FMCG Sustainability Institute (FSI) are working together to advance sustainability research at ‘The Future’s So Bright Green Sustainability Conference’ on Oct 22. The conference is a ‘must attend’ for anyone involved in Marketing at Retail and will include presentations from major Retailers and... Read more
FMCG Sustainability Institute Launches
August 12, 2008
Shopportunity has partnered with EcoSTEPS, one of Australia’s oldest, largest and most highly respected Sustainability companies, to form the FMCG Sustainability Institute (FSI). The charter of the institute is to provide thought leadership, research, education and advice on Sustainability to the Australian FMCG and Retail sector. First... Read more
Horses for Courses in a Changing Grocery Sector
August 7, 2008
For Ad News, by Norrelle Goldring, Director, Shopportunity. The concentrated and restrictive grocery marketing environment in Australia is expected to loosen over the next few years, giving marketers more choices in how they get their brands to market and promote them instore. Coupled with new best practice thinking and tracking... Read more
Retail: what’s new and different, what stays the same…
August 7, 2008
B & T Magazine’s Sophia Russell interviews Norrelle Goldring, Director of Shopportunity, about what’s happening in Retail Land in 2008. 1. Have there been any major shifts in consumer shopping behaviour in the last year (in general, but also amongst specific demographics)? Rather than a right-angle turn in behaviours... Read more
What’s New Pussycat? Tips for great new product launches without the spilt milk
July 14, 2008
By Lee McAllistair of Shopportunity for TorchMedia ‘Illuminate’ June 2008 edition New product development can be one of the biggest drivers of growth and profit, or it can deplete your time, energy, capital and reputation (with retailers as well as shoppers). So, what tips the scales either way? Read more Read More →