We’ve got shoppers and shops in the bag!
Whether you’re a manufacturer or a retailer, Shopportunity helps you achieve standout from your competitors through increasing your relevance and appeal to shoppers.
We do this across category, channel, brand, product / portfolio and retail / in-store, helping companies to understand and market to their shoppers better and differentiate their offer.
With more than 50 years’ combined commercial experience including senior and Board levels with blue chip global consumer goods suppliers and retailers, we’ve got reason to believe that strategic shopper marketing works.
Our initiatives optimise your sales, generate savings and help you achieve holistic alignment between what happens around your boardroom table versus what happens at the point of purchase decision – the shelf.
Shopportunity delivers a comprehensive, end to end service from insight and strategy through to implementation and training:
Importantly, we understand channels and channel segmentation as well as categories. All kinds of channels - in home and away from home, and how shoppers shop differently within them. Why is this important? Because a category or brand strategy without understanding channel dynamics amounts to only half the picture.
We collaborate with you to arrive at a 360 degree vision for your category, brand, product / portfolio, retail offer and go to market strategy, grounded in the reality of how shoppers actually shop and consume in different kinds of channel segments.
Then we can help you roll it out, train your staff and assist your sales, marketing, trade marketing and field teams to ‘sing from the same hymn book’. That way, the strategy doesn’t sit idly on a shelf as ‘another good idea we don’t have time to do anything about’ or lose momentum in the no-man’s land between multiple teams.
For smaller suppliers and retailers, we can actually act as your end-to-end team, offering Tier 1 capability and experience to Tier 2-3 players.
The outcome?
Commercially-focused initiatives that differentiate against your competitors, improve your bottom line, and holistically align with your corporate objectives.
Who are we? Read more about our Team