Topics: Channel / Retail, Point of Purchase, Segmentation / Clustering, Shopper
For B&T Magazine, April 2009.
Norrelle Goldring from ShopAbility and colleagues discuss how to leverage the in-store environment and influence the shopper where it counts. Norrelle’s comments highlighted on page 4.
Topics: Category Strategy, Channel / Retail, FMCG, Insights, Point of Purchase, Shopper
for Retail World Magazine March 09 by Norrelle Goldring and Lee McAllistair – ShopAbility 
This is the first in a series of five articles about Achieving Retail Objectives from the team at ShopAbility. Our first article centers on how to increase the frequency of purchases and decrease the length of time between them.
Future articles will cover:
2. AWOP and transaction value
3. Basket penetration and incidence
4. Traffic driving
5. Trial management.
Read More >
Topics: Channel / Retail, Liquor
For Drinks Magazine by Norrelle Goldring, Director – ShopAbility 
I don’t know about you, but I’m over sauvignon blanc already – and it’s only just recently knocked chardonnay off the most-drunk-wine-in-Australia list.
Read More >
Path to Purchase Summit February 2012 – 10% off for ShopAbility subscribers
Use the promotion code ‘SHOPABILITY’ to claim a your 10% discount at this key industry event. Hear the latest thinking … Read More >
Stores we’ve seen: Coles Epping
ShopAbility’s Alison Sinclair pays a visit to Coles Epping; with the advent of the Coles clothing offer in this store.
