Shopper Insights Training
January 24, 2008
Bringing the Shopper into the Boardroom - How to manage winning shopper insights research projects
Learn how to maximise the value of your shopper insight dollar in a one day ‘crash’ course on February 22nd, 2008
Presented by two leading experts in the areas of Shopper Environment, Applications and Research - Norrelle Goldring (Director – Strategy of Shopportunity) and Stuart Reeve (Head of Shopper & Channel Division at Jigsaw Research).
What You’ll Learn :
- frameworks to understand the shopping experience and shopper mindset
- the business and marketing issues that shopper research addresses
- shopper research methodologies: which work best for what needs
- what shopper research can actually deliver
- how to write a best practice shopper research brief
- how to drive the results through your organisation and with retailers
Who Should Attend
Buyers of shopper research specifically:
- consumer insights practitioners
- shopper insights practitioners
- marketers
- category managers
- trade/customer marketers
When/Where
22nd February, 2008
8.45am - 5pm
North Ryde
More Details
For more details you can download the complete PDF brochure for this training program at
www.sh-opportunity.com.au/shopper-insights-training.pdf