Weathering an economic storm: successful retail marketing in interesting times
December 12, 2008
By Norelle Goldring, Director, ShopAbility, Marketing Magazine Retail Marketing Feature August 2008 Macro consumer & economic trends impacting shopper behaviour and how to leverage them We are living in interesting times for retail. On the one hand we have a growing pool of high income earners and the ubiquitisation of luxury... Read more
Making The Most Of Shopper Research
December 9, 2008
“We need shopper insights!” is the current cry we hear echoing in the halls of many FMCG companies of late. But do you? And which ones? And what for? Shopper insights are the current buzzwords. Large companies with consumer insights departments are bringing on shopper researchers, or re-hatting their consumer researchers... Read more
Roadmaps For Success
December 9, 2008
Increasing Capability and Skills in Your People ‘Development plans’, or lack of them, are one of the most often-cited reasons for good people to move on from a company and seek greener pastures. Capability and skills development are items that regularly fall to the bottom of the priority list, swamped by day-to-day concerns. Yet... Read more
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