Category Plans: What’s In A Name
November 21, 2008
Retail World September 2008 – by Norrelle Goldring, Director, Shopportunity What is a category plan? What isn’t it? What goes in one, how do you go about constructing it and most importantly, how do you get traction on it? It’s that time of year again for many suppliers – annual planning time. Yet many suppliers have category... Read more
Getting Traction When There’s No Action!
November 19, 2008
The current global and local financial crisis has received enough air time over the last 6-8 weeks, so we don’t need to dwell on that too much, too depressing! Suffice to say that we have all been affected in some way or other, and according to leading behavioural experts, the changes to our purchase patterns are likely to be permanent. Not... Read more
As shoppers cut back, who is going to get squeezed?
November 19, 2008
As consumers grapple with all that is plaguing the Australian economy, they have started to batten down the hatches and shift their spending habits, turning to money-saving options as they find ways to pay for dramatic increases in the cost of living and the associated run-on to the other necessities of life. Economic events outside... Read more
Put your best foot forward
November 19, 2008
By Norrelle Goldring, Director, Shopportunity, for Marketing Magazine August 2008 Driving store and category footfall in an era of consolidating shopping trips We have discussed elsewhere in this magazine the anticipated shift to consolidated shopping trips and heavier focus on perceived value for money as the economy slows. It doesn’t... Read more