What’s New Pussycat? Tips for great new product launches without the spilt milk
July 14, 2008
By Lee McAllistair of ShopAbility for TorchMedia ‘Illuminate’ June 2008 edition New product development can be one of the biggest drivers of growth and profit, or it can deplete your time, energy, capital and reputation (with retailers as well as shoppers). So, what tips the scales either way? Read more Read More →
One size doesn’t fit all: Using Segmentation to Sell More
July 14, 2008
By Norrelle Goldring, Director, ShopAbility For Marketing Magazine, April 2008 Issue The release of the latest Mosaic study, with its 11 macro consumer segments and 47 consumer ‘types’, highlights the increasingly fragmented nature of the consumer and shopper base in Australia and reinforces the need for targeted marketing and... Read more
Life in a silo: how alignment issues are holding back FMCG suppliers
July 14, 2008
By Peter Huskins, ShopAbility Director For Retail World Magazine, May 08 It may not be a new trend, but it’s still one of the biggest factors holding back FMCG suppliers from achieving business potential – a lack of internal alignment amongst Marketing, Sales, Category and Field Teams. How to get these silo functions ‘singing... Read more
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