April Fool’s… Whoops! Most common mistakes at POP
April 1, 2008
By Shopportunity for TORCHMEDIA, April 1, 2008 Nobody likes feeling foolish! Here’s our heads up on the five most common point of purchase marketing mistakes, so you never have a ‘whoops’ moment yourself ! Read more Read More →
Point of Purchase - Closing the Loop
April 1, 2008
Point of purchase may not be considered glamorous, but it is still the last thing shoppers see before they decide to hand over the cash. Read what industry leaders, including Norrelle Goldring of Shopportunity, have to say about maximising your POP opportunity, in the April 2008 issue of Marketing Magazine. (Norrelle’s comments... Read more