Topics: Category Strategy, Channel / Retail, FMCG, Point of Purchase
By ShopAbility for TORCHMEDIA, April 1, 2008
Nobody likes feeling foolish! Here’s our heads up on the five most common point of purchase marketing mistakes, so you never have a ‘whoops’ moment yourself !
Topics: Channel / Retail, FMCG, Point of Purchase
Point of purchase may not be considered glamorous, but it is still the last thing shoppers see before they decide to hand over the cash. Read what industry leaders, including Norrelle Goldring of ShopAbility, have to say about maximising your POP opportunity, in the April 2008 issue of Marketing Magazine.
(Norrelle’s comments are marked with black arrows – enjoy!)
Download a copy of the article here:
Path to Purchase Summit February 2012 – 10% off for ShopAbility subscribers
Use the promotion code ‘SHOPABILITY’ to claim a your 10% discount at this key industry event. Hear the latest thinking … Read More >
Stores we’ve seen: Coles Epping
ShopAbility’s Alison Sinclair pays a visit to Coles Epping; with the advent of the Coles clothing offer in this store.
