Don't Fence Me In
March 18, 2008
Single person urban dwellings (or SPUDs) now account for 25% of all Australian households in 2008. More people are trading white picket fences for elevator access. But is the rise and rise of the SPUD being reflected in products and stores? Who is the SPUD shopper and what do they want and need? While there is, no doubt, a variety... Read more
Shopper Needs Sexy Brief
March 18, 2008
We all know that decent briefs are essential to avoid the embarrassment of… misrepresentation (we’ll leave the image to your imagination). Well, so it is with shopper research. With the increasing focus on Shopper in the FMCG industry, here’s a what-you-need-to-know about briefing a shopper research project that will generate... Read more
USA Retail Tours
March 18, 2008
Stay ahead of your competitors by joining us on one of two retail and FMCG trend, best practice and fact finding missions to the global retail trendsetting hothouse – the USA between 4-7 May and 3-5 June 08. With the strength of the Aussie dollar, learning in the USA has never been so cheap! US retail trends generally hit Australia... Read more
The FMCG Oscars: nominations for the top trends of 2008
March 18, 2008
Published in Retail World 03.03.08 by ShopAbility Directors Peter Huskins and Norrelle Goldring What are your hot picks and new year’s resolutions? Where is the industry going? Directors of ShopAbility, Peter Huskins and Norrelle Goldring, share their nominations for the top five FMCG trends of 2008 – what the best suppliers... Read more
The Seven Habits of Highly Effective Mall Retailers
March 18, 2008
Published in Ad News 8.02.08 – by Norrelle Goldring, Director – ShopAbility THE SHOPPER JOURNEY TO THE MALL Whilst the number of shoppers visiting malls in small groups as a pure leisure outing is increasing, the majority of shopper trips to the mall are still destination based. That is, the shopper is going for a specific... Read more
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