Bring back the romance: has the thrill gone for your shoppers?
February 14, 2008
Lee McAllistair gives shoppers a little more attention, for Valentine’s Day 2008 Valentine’s Day reminds us that a little emotional connection goes a long way, and not just on one day of the year! How emotionally connected are your shoppers with your category and brand, and what should you do about it? Well, Nielsen research... Read more