New One-Day Shopper Insights Course
December 4, 2007
Are you well-versed on consumers but need to upskill on shoppers? Shopper marketing and shopper insights are hot topics right now, but there are few shopper insight specialists. Learn how to become one with our new one-day training course, presented by Moxie Market Strategy and our research partner, Jigsaw Strategic Research.
What you’ll learn
- Approaches to the shopping and retail environments, shopper mindset, and key things to understand that form the basis of shopper research
- What types of business and marketing issues and opportunities shopper research addresses
- What the various shopper research methodologies are, and which work best for what problem types
- How to write a best practice shopper research brief
- How to drive the results through your organization and with retailers to get positive change at the point of purchase (ie how to make sure it doesn’t just sit on the shelf!)
- Tricks and tips to make the insights gathering process smooth.
Why do it?
- Get the most out of your shopper research projects and agencies
- Improve your shopper research briefing skills
- Get clarity on what issues shopper research can solve, and those it can’t
- Understand the key differences between consumer and shopper mindsets, and thus insights
- See best practice shopper research case studies and application
Who should attend
Buyers and briefers of shopper research, or those new to shopper insights and research, specifically:
- Consumer insights practitioners
- Shopper insights practitioners
- Marketers
- Category managers
- Trade/customer marketers
When?
Our first course will be early in 2008 and will be open to clients.
However, for companies wanting to train across multiple teams within their organisation, we can discuss a special date for your company only.
Email us for details:
enquiries@moxiemarkeing.com.au