Ho Ho Ho or Ho Ho Hum? How do you cut through the clutter to engage and convert Christmas shoppers?
December 17, 2007
Ho Ho Ho or Ho Ho Hum? How do you cut through the clutter to engage and convert Christmas shoppers? See if these shopper behaviour tips in the mall, grocery, petroconvenience and liquor channels light your tree. There’s one for each of the 12 days of Christmas! By Lee McAllistair, for TORCHMEDIA, December 2007 One People are home... Read more
Moxie to Launch New Company
December 4, 2007
Yes, the rumours are true! Moxie Market Strategy has been gathering a KICKER team and gearing up for growth! We’re set to re-launch as a new company early in 2008. You’ll hear a little more about this (not too much yet though!) over the Xmas period, but here’s a sneak preview of the expanded, end-to-end offer for suppliers... Read more
Sense Check on Sustainability – The Case for Trade Research
December 4, 2007
Do you really know what your customers and supply chain think? One of Moxie’s key clients spent many months refining its global sustainability strategy and specific sustainability-based product offerings for its customers. But, before they go to market, they needed to know if they were on the right track. Moxie’s key customer... Read more
Kerching! That’s Entertainment
December 4, 2007
With the silly season approaching, we thought we’d take a look at the Entertainment & Leisure Channel in Australia, and why to consider it in your channel mix. Here’s a ‘trailer’– rated P for profit! What is it? Did you know that in cinema alone, there were 83.6 million admissions in 2006, and that more than 70% of... Read more
New One-Day Shopper Insights Course
December 4, 2007
Are you well-versed on consumers but need to upskill on shoppers? Shopper marketing and shopper insights are hot topics right now, but there are few shopper insight specialists. Learn how to become one with our new one-day training course, presented by Moxie Market Strategy and our research partner, Jigsaw Strategic Research. What... Read more
A Little Too Close Too Home
December 4, 2007
In the past twelve months there have been a bevy of reports about a ‘return to the village economy’ and shoppers shifting from grocery or mass to local specialty stores. As ‘localisation’ gains momentum, retailers and suppliers are responding with an increased focus on segmentation and clustering. But here’s the rub: ... Read more