Welcome to Shopportunity
Whether you’re a manufacturer or a retailer, Shopportunity helps you achieve standout from your competitors through increasing your relevance and appeal to shoppers.
We collaborate with you to arrive at a 360 degree vision for your category, brand, product / portfolio, retail offer and go to market strategy, grounded in the reality of how shoppers actually shop and consume in different kinds of environments.
Our initiatives optimise your sales, generate savings and help you achieve holistic alignment between what happens around your boardroom table versus what happens at the point of purchase decision – the shelf.
Helping you differentiate and activate for sustainable competitive advantage
| Insight | Strategy | Implementation | Capability & Training |
|---|---|---|---|
| Shopper
Market Trade Category Channel |
Category
Channel Route to Market POP Segment / Cluster |
Trial management
Project management Measurement / evaluation Outsourced trade marketing resource |
Sales
Marketing Shopper/Trade Marketing Retailer Supplier Structure optimisation Process improvement |